BidMachine's privacy policy outlines how the company collects, uses, protects, and shares personal information from various individuals involved with its services. BidMachine collects Personal Information regarding its current, prospective, and former clients, customers, publishers, demand partners, users, visitors, guests, and Employees (collectively “Individuals”). This includes Information You Provide Directly to Us, as well as data gathered automatically through the use of their services.
Understanding BidMachine's Data Collection Practices
BidMachine's commitment to privacy is detailed in its policy, which addresses the types of data collected and the purposes behind this collection.
Who is Covered by the Policy?
The policy applies to a broad range of individuals interacting with BidMachine's platform and services. These "Individuals" encompass:
- Clients and Customers: Entities or individuals utilizing BidMachine's advertising technology solutions for ad monetization or campaign management.
- Publishers and Demand Partners: Websites, apps, or platforms providing ad inventory, and advertisers or agencies demanding ad space via the BidMachine platform.
- Users, Visitors, and Guests: Individuals interacting with websites or applications that use BidMachine's technology for ad delivery and optimization.
- Employees: Internal personnel of BidMachine involved in the company's operations.
What Information Does BidMachine Collect?
BidMachine collects various types of information to operate its ad-tech platform effectively, balancing service delivery with privacy considerations.
| Category of Information | Examples of Data Collected | Source of Information |
|---|---|---|
| Directly Provided | Name, email address, phone number, account credentials, billing details, communications content | You Provide Directly to Us (e.g., account creation, customer support inquiries, business dealings) |
| Automatically Collected | Device identifiers (e.g., cookie ID, mobile ad ID), IP address, browser type, operating system, ad interaction data (impressions, clicks), approximate location | Interactions with BidMachine-powered ads or services, website/app usage, partner integrations |
This collection includes broadly defined Personal Information from all mentioned "Individuals" to ensure comprehensive service delivery and compliance.
How BidMachine Uses Collected Data
The information collected by BidMachine serves several key purposes essential for its operations and service delivery:
- Service Provision: To deliver and improve its ad-tech services, including enabling real-time bidding, ad targeting, ad delivery, and performance measurement for advertisers and publishers.
- Analytics and Optimization: For analyzing market trends, understanding user behavior patterns, and optimizing campaign performance and platform efficiency to maximize results.
- Communication: To effectively communicate with clients, partners, and users regarding service updates, technical support, account management, and business opportunities.
- Security and Fraud Prevention: To implement robust security measures, detect and prevent fraudulent activities, and maintain the integrity and safety of its platform and data.
- Legal Compliance: To comply with applicable laws, regulations, and industry standards (e.g., GDPR, CCPA, IAB frameworks) governing data privacy and digital advertising.
Data Sharing and Disclosure
BidMachine may share collected information under specific circumstances, always striving to do so responsibly and transparently:
- With Service Providers: Sharing with third-party vendors and partners who perform services on BidMachine’s behalf (e.g., cloud hosting, data analytics, customer support, payment processing). These partners are typically bound by confidentiality agreements.
- With Business Partners: Exchanging aggregated or de-identified data with advertisers and publishers for reporting, campaign insights, and platform optimization, without revealing individual identities.
- For Legal Reasons: When required by law, subpoena, or other legal processes, or to protect the rights, property, or safety of BidMachine, its users, or the public. This includes responding to government requests.
- In Business Transfers: In connection with a merger, acquisition, or sale of assets, where data may be part of the transferred business assets.
Your Privacy Choices and Rights
Individuals engaging with BidMachine's services typically have certain rights concerning their personal information, as detailed in the official privacy policy. These may include:
- Access and Correction: The right to access and request corrections or updates to their personal data held by BidMachine.
- Deletion: The right to request the deletion of their personal data under specific conditions, subject to legal obligations.
- Opt-Out: Options to opt-out of certain data collection practices or targeted advertising, often through industry-standard mechanisms (e.g., DAA, NAI opt-out tools), device settings, or browser controls.
- Data Portability: The right to receive their data in a structured, commonly used, and machine-readable format, where applicable.
- Consent Withdrawal: The ability to withdraw consent for certain data processing activities, particularly where consent is the legal basis for processing.
For comprehensive details on BidMachine's data handling practices, security measures, and the full extent of user rights, it is highly recommended to review their official Privacy Policy page directly: bidmachine.io/privacy-policy
