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What will happen to HawaiianMiles after merger?

Published in Airline Loyalty Programs 2 mins read

Following the merger, HawaiianMiles will undergo significant changes, primarily allowing members to transfer their miles to Alaska Airlines' loyalty program, Mileage Plan, at a 1:1 ratio. This integration aims to provide enhanced flexibility and value for members' rewards.

Key Changes for HawaiianMiles Members

The merger will bring about several advantages and new functionalities for individuals holding HawaiianMiles, focusing on the seamless transition and expansion of redemption options.

Seamless Transfer to Mileage Plan

One of the most significant developments is the ability for members to directly transfer their existing HawaiianMiles to Alaska Airlines' Mileage Plan. This process will occur at a 1:1 ratio, ensuring that the value of each mile is preserved during the transfer. This direct conversion simplifies the consolidation of loyalty points for frequent flyers who may utilize both airlines.

Expanded Redemption Opportunities

By transferring HawaiianMiles to Mileage Plan, members gain access to a much broader network for award redemptions. Alaska Airlines' Mileage Plan is a part of the Oneworld alliance, which includes a diverse group of global airlines. This means that once your HawaiianMiles are converted to Mileage Plan miles, you will be able to book award tickets on Oneworld alliance member airlines. A notable example is the ability to redeem miles for American Airlines flights, significantly increasing the destinations and flight options available to members for their travel needs.

Enhancing Reward Value

The integration into Mileage Plan and the Oneworld alliance can increase the overall value of your accumulated rewards. This expanded network provides more diverse redemption opportunities, potentially allowing members to find more advantageous routes or premium cabin availability that might not have been accessible through HawaiianMiles alone. The flexibility to use miles across a wider array of airlines means members can maximize their travel benefits and choose flights that best suit their itinerary and preferences.

This strategic move aims to combine the strengths of both loyalty programs, offering members a more robust and versatile platform for earning and redeeming travel rewards.