Amazon A+ Content, which includes both Basic A+ and Brand Story A+ modules, is free for all eligible sellers registered as brand owners. Furthermore, access to Premium A+ Content is also currently available at no cost during a promotional period for brand-owned products, provided sellers meet specific eligibility requirements.
Understanding Amazon A+ Content Costs
Amazon A+ Content allows brand-registered sellers to enhance their product listings with rich media, detailed descriptions, and comparative tables, helping to drive conversions and improve the customer experience. The cost structure for A+ Content is straightforward:
1. Basic A+ Content
- Cost: Free
- Description: This is the standard A+ Content that allows sellers to add visually engaging elements like high-quality images, enhanced text placements, and product feature callouts to their product detail pages. It replaces the standard text product description.
2. Brand Story A+ Content
- Cost: Free
- Description: Brand Story is a unique module within A+ Content that appears on product detail pages and allows brands to tell their unique narrative. It offers a dedicated section to share the brand's mission, values, and product line, fostering a deeper connection with customers. It includes modules like brand carousel, brand ASINs grid, and Q&A.
3. Premium A+ Content
- Cost: Currently Free (Promotional Period)
- Description: Premium A+ Content offers advanced modules and features, providing even more immersive content experiences. This can include full-width videos, interactive hotspots, carousel modules, and advanced comparison charts. While typically an exclusive feature, it is currently accessible at no additional cost for eligible brand owners during an ongoing promotional period. Eligibility criteria often include having a certain number of approved Basic A+ Content modules on brand-owned ASINs.
Summary of A+ Content Costs
The following table provides a quick overview of the cost for different types of Amazon A+ Content:
| A+ Content Type | Cost | Current Availability Notes |
|---|---|---|
| Basic A+ Content | Free | Available to all eligible brand-registered sellers. |
| Brand Story A+ | Free | Available to all eligible brand-registered sellers. |
| Premium A+ Content | Free | During a promotional period for eligible brand owners. |
Eligibility for Amazon A+ Content
To access and utilize Amazon A+ Content, sellers must be registered with Amazon Brand Registry. This ensures that only legitimate brand owners can create and manage enhanced content for their products, protecting intellectual property and ensuring content accuracy.
For more detailed information and to get started with creating A+ Content, sellers can visit the official Amazon A+ Content page.
