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Can I Start Selling on Amazon with $100?

Published in Amazon Selling Costs 4 mins read

Yes, it is possible for beginners to initiate the setup process for selling on Amazon with a budget of around $100, especially when considering Amazon FBA (Fulfillment by Amazon). However, it's crucial to understand that this budget primarily covers initial fees and account setup before you acquire any inventory to sell.

Understanding Initial Amazon Selling Costs

Starting an Amazon selling venture with a minimal budget requires strategic planning. The core fees required to get started are generally quite minimal, allowing new sellers to establish their account without a significant upfront investment in just fees.

What $100 Can Potentially Cover

With $100, your initial investment primarily covers the administrative aspects of setting up your seller account. Amazon offers different selling plans, and choosing the right one can significantly impact your initial outlay.

Cost Category Description Typical Cost Impact (on a $100 budget)
Selling Plan Fee Individual Plan: No monthly fee, but a per-item fee (e.g., $0.99/item sold). Best for low volume.
Professional Plan: $39.99/month, offers more tools and benefits.
Individual: Minimal (preserves budget)
Professional: Significant (uses ~40% of budget)
Basic Supplies Minimal costs for items like labels or packaging tape if you're doing any basic product prep before sending to FBA. Very low, usually under $10
Other Fees Incidental small costs related to account verification or specific software trials, if any. Potentially none or very low

For a $100 starting budget, opting for the Individual Selling Plan is usually the most viable choice as it keeps your upfront costs extremely low, preserving your capital for other essential aspects. You can learn more about Amazon's selling plans and fees on their official Seller Central page.

The Critical Factor: Inventory Costs

The primary limitation of a $100 budget is that it generally does not include the cost of purchasing the actual products you intend to sell. As highlighted, beginners can start selling through Amazon FBA for less than $100 before inventory costs.

To generate sales and profit, you need products. The cost of acquiring even a small amount of inventory can quickly exceed $100, especially if you're looking for items with good profit margins that are desirable to customers. It's vital to ensure that your chosen products have enough profit margin to cover all selling costs per item, including:

  • Amazon's referral fees (a percentage of the sale price).
  • FBA fulfillment fees (for picking, packing, and shipping by Amazon).
  • Any other associated expenses like inbound shipping to Amazon's warehouses.

Budgeting for Initial Operations

Beyond just the initial setup and inventory acquisition, sellers, particularly those utilizing Amazon FBA, may also need to budget for potential warehouse costs in their first month of operation. This refers to storage fees that Amazon charges for holding your inventory in their fulfillment centers. While these fees are usually charged on a per-cubic-foot basis and can be minimal for small quantities, they are an ongoing operational cost to be aware of. Effective inventory management is crucial to minimize these costs.

Key Considerations for Low-Budget Selling

If you're starting with a limited budget, focus on these strategies:

  • Start Small: Begin with a very limited number of inexpensive items to test the waters and understand the process. This minimizes your risk.
  • Focus on Profitability: Select products with strong profit margins, even if they are low-cost items. This allows you to quickly recoup your initial investment and cover ongoing fees.
  • Utilize the Individual Selling Plan: As mentioned, this helps avoid the $39.99 monthly fee, preserving your capital for inventory.
  • Research Thoroughly: Before purchasing any products, understand all potential Amazon fees for your specific product type and size. Tools like Amazon's FBA Revenue Calculator can help estimate profitability.

While a $100 budget allows you to open an Amazon seller account and get set up, your true ability to start selling and generating revenue will depend on your capacity to acquire inventory within or shortly after this initial budget.