Myrtle Snow yelled "Balenciaga!" before her execution primarily as a reflection of her quirky sense of humor and eccentric personality, rather than for any deeper symbolic meaning.
The True Meaning Behind Myrtle's Final Word
The dramatic exclamation of "Balenciaga!" by Myrtle Snow in American Horror Story: Coven has become one of the series' most memorable moments. Far from being a cryptic message or a hidden clue, the show's co-creator, Ryan Murphy, clarified that the line was simply intended to be characteristic of Myrtle's unique and flamboyant persona. It underscored her appreciation for fashion and beauty, even in the face of death.
Balenciaga: A Fashion Statement
Balenciaga is a prestigious luxury fashion brand renowned for its high-end clothing, accessories, and distinct avant-garde style. For Myrtle, a character deeply entrenched in the world of aesthetics and refined tastes, yelling out the name of such an iconic fashion house was a perfectly fitting, albeit humorous, final statement. It reinforced her identity as a woman of elegance and a discerning eye for quality, even as she faced her demise.
Production Realities vs. Character Idealism
While Myrtle famously declared her affinity for Balenciaga, there's an interesting contrast between the character's sentiment and the practicalities of television production:
- Brand Aspiration: Myrtle's choice of "Balenciaga!" highlights her aspirational taste and an almost defiant embrace of high fashion in a grim moment.
- Production Limitations: Despite the shout-out, the actual dress Myrtle wore during her final scene was not a Balenciaga. This was a decision influenced by the show's budgetary constraints, as acquiring an authentic designer gown for a single scene was not feasible. This illustrates how creative writing can sometimes diverge from the practical realities of television production budgets.
Ultimately, Myrtle's final word was a testament to her unforgettable character, leaving viewers with a lasting impression of her wit and unique spirit. It served as a moment of darkly comedic flair that perfectly encapsulated the show's blend of horror, drama, and unexpected humor.
