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Are NSFW apps allowed on the Play Store?

Published in App Content Policies 2 mins read

No, apps containing or promoting Not Safe For Work (NSFW) content, particularly that which is sexually explicit or gratuitous, are not permitted on the Google Play Store.

Google Play's Stance on Inappropriate Content

Google maintains a strict policy regarding inappropriate content to ensure a safe and respectful environment for all users on the Play Store. This policy explicitly prohibits a wide range of content considered NSFW, especially anything related to sexual themes or explicit material.

Prohibited NSFW Content Categories

The developer policies for the Google Play Store clearly outline the types of content that fall under the inappropriate and NSFW umbrella. Developers must rigorously adhere to these guidelines to ensure their applications comply with platform standards and remain available.

Specifically, the following categories of content are strictly forbidden:

  • Sexual Content: This encompasses any form of pornography or content designed to be sexually gratifying. It includes explicit images, videos, text, or services.
  • Promotion of Sexual Acts: Apps or app content that promote or solicit sexual acts, particularly if there is an exchange for compensation, are not allowed. This includes any form of escort services or sex trafficking.
  • Profanity: While often distinct from sexual content, excessive or gratuitous profanity within an app or its content is also considered inappropriate and can lead to policy violations.

For a clearer understanding, here's a summary of the key NSFW content types explicitly prohibited:

Prohibited Content Type Description
Pornography Any form of sexually explicit visual, textual, or audio material.
Sexually Gratifying Content Applications or services specifically designed to provide sexual gratification.
Solicitation of Sexual Acts Content or features that encourage, facilitate, or advertise sexual acts, especially for payment.
Excessive Profanity Applications that contain overwhelming or unnecessary use of strong, offensive language.

These restrictions apply comprehensively to all aspects of an application, including its user interface, descriptions, titles, promotional materials, and any user-generated content shared within the app. Developers are responsible for actively monitoring and moderating all user-generated content to ensure it aligns with these policies. Failure to comply can result in the app's removal from the Play Store and may lead to the termination of the developer's account.