Carter's sources its clothing and other products from an extensive global network of third-party suppliers. This approach allows them to leverage specialized manufacturing capabilities across various regions, ensuring a diverse and efficient supply chain for their wide range of children's apparel and products.
Carter's Sourcing Strategy
Carter's operates without owning any raw materials or manufacturing facilities. Instead, they rely entirely on external partners to produce their garments. This strategic choice enables them to maintain flexibility and focus on design, marketing, and distribution.
Key Sourcing Regions
While Carter's maintains a global sourcing footprint, the primary origin for their garments is distinctly concentrated, with other regions contributing to the remainder of their product supply.
Here's a breakdown of their main sourcing locations:
| Sourcing Region | Primary/Secondary Sourcing | Details |
|---|---|---|
| Asia | Primary | The vast majority of Carter's garments and products originate here. |
| North America | Secondary | A portion of their products are sourced from this continent. |
| Central America | Secondary | Contributes to the remainder of Carter's product supply. |
| Africa | Secondary | Also plays a role in the global network of suppliers for their goods. |
This diversified sourcing strategy helps Carter's manage supply chain risks and ensures a consistent flow of products to meet consumer demand worldwide. By working with a broad network of suppliers, they can adapt to market trends and maintain competitive pricing for their popular children's wear.
