What Was ASOS's Old Name?

ASOS was formerly known as AsSeenOnScreen Holdings plc. This name was in use from 2000 until 2003, directly inspiring the well-known "ASOS" acronym.

The Evolution of ASOS's Company Name

Before it became the global online fashion powerhouse known as ASOS, the company underwent a couple of name changes during its foundational years, reflecting its initial business model and subsequent brand evolution.

The company's journey began with a very short-lived initial name, followed by the more recognized "AsSeenOnScreen" identity.

• Winsupply Public Limited Company: For a very brief period immediately after its founding on June 3, 2000, the company was known as Winsupply Public Limited Company. This name was in use only for a couple of weeks in June 2000.
• AsSeenOnScreen Holdings plc: Following this brief initial phase, the company adopted the name AsSeenOnScreen Holdings plc. This name was central to the company's original concept: allowing customers to buy clothes and accessories "as seen on screen" – replicating styles from films, TV shows, and magazines. This name was used from 2000 until 2003, before the company streamlined its brand to the acronym ASOS, which stands for "As Seen On Screen."

The simplification to "ASOS" marked a strategic shift, broadening the brand's appeal beyond its niche origins to become a comprehensive online destination for fashion and beauty products.

Historical Company Names of ASOS