A .au email is simply an email address that uses a domain name ending in .au.
This signifies that the domain name is registered within the official country-code top-level domain (ccTLD) for Australia. Just as websites ending in .com.au or .org.au are Australian domains, email addresses using these domains are associated with Australian entities.
Having a .au email address is often linked to owning or operating a website with a corresponding .au domain name. For example, if a business owns the website www.mybusiness.com.au, their email addresses would typically be in the format [email protected].
Why .au Matters for Email
Using a .au domain name for your email address, just like for your website, helps users identify you as Australian.
According to the reference provided:
- .au domain names are Australian.
- This helps internet users connect with and support Australian businesses and organisations when shopping or engaging online.
This means an email address like [email protected] immediately signals to recipients that they are interacting with an Australian entity. This can build trust and preference, especially for customers looking to support local businesses.
Benefits of Using a .au Email Address
Using an email address tied to an Australian domain name offers several advantages:
- Establishing Australian Identity: Clearly identifies your communication as originating from Australia.
- Building Trust: Signals legitimacy and local presence to Australian recipients.
- Supporting Australian Presence: Aligns your communication channels with your Australian website and operations.
While the reference primarily discusses the benefits of .au domains for websites (like ranking higher in search results), the principle extends to email. Consistency between your web presence and email address reinforces your brand and location, making it easier for Australian users to recognise and trust you.
Examples of .au Email Addresses
Here are common examples of .au email addresses based on typical domain structures:
| Domain Type | Example Domain | Example Email Address | Used By |
|---|---|---|---|
| Commercial | businessname.com.au |
[email protected] |
Australian Businesses |
| Organisation | charityname.org.au |
[email protected] |
Australian Non-profits, Charities, Clubs |
| Government | department.gov.au |
[email protected] |
Australian Federal, State, or Local Govts. |
| Educational | university.edu.au |
[email protected] |
Australian Educational Institutions |
| Individual | firstname.id.au |
[email protected] |
Australian Individuals |
These examples show how the .au suffix in the domain name directly translates to the email address structure, immediately indicating its Australian origin.
