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Why is Ford discontinuing the F-150?

Published in Automotive Industry Trends 2 mins read

Ford is not discontinuing the F-150. In fact, the F-Series, which includes the popular F-150, remains the best-selling vehicle lineup in the United States, with over 550,000 F-Series models sold through September 2024.

Temporary Production Pause for the F-150 Lightning

While the traditional F-150 continues strong, Ford is implementing a temporary pause on the production of its electric variant, the F-150 Lightning. This is not a discontinuation of the model, but rather a temporary adjustment to its manufacturing schedule.

Reason for the F-150 Lightning Production Pause

The primary reason for this temporary production halt of the F-150 Lightning is lower-than-expected demand. Despite the F-150's overall brand recognition and sales success, the electric version has faced challenges in meeting sales targets. This pause is intended to adjust inventory and production levels to better match current market demand for the EV truck. The production pause is expected to last until 2025.

To clarify the status of different F-150 models:

Model Type Status Key Detail
Ford F-150 (Gas/Hybrid) Not Discontinued; Strong Sales Remains the best-selling vehicle series in the U.S.
Ford F-150 Lightning (EV) Temporary Production Pause Due to lower-than-expected demand; production to resume in 2025

This strategic move allows Ford to recalibrate its production targets for the F-150 Lightning while continuing to focus on the strong performance of its traditional F-Series trucks.