No, the Toyota Innova is not discontinued; specifically, the Toyota Innova Crysta model continues to be in production.
While Toyota has introduced a newer iteration, the Toyota Innova Hycross, the established Toyota Innova Crysta model remains available and in production. This approach marks a change in strategy for the company, which had previously discontinued an older generation model upon the arrival of its successor.
Why Toyota Continues Production of Innova Crysta
Toyota's decision to continue manufacturing the Innova Crysta alongside the newer Hycross is driven by a strategic intent to cater to different customer segments.
- The New Innova Hycross is primarily targeted at private customers. It comes with a higher price point, more advanced features, and the availability of a strong-hybrid powertrain option, appealing to those seeking a modern, feature-rich vehicle.
- The Innova Crysta, on the other hand, is expected to continue serving its traditional markets, including commercial fleet operators and private buyers who value its proven reliability, robust build, and typically more cost-effective diesel engine option.
Reports indicate that the production of the Toyota Innova Crysta is slated to continue at least until 2025, ensuring its availability for the foreseeable future.
Current Innova Lineup Overview
To clarify the distinct roles of the current Innova models in the market:
| Feature/Model | Toyota Innova Crysta | Toyota Innova Hycross |
|---|---|---|
| Production Status | Ongoing | Newly Introduced |
| Target Audience | Commercial fleets, existing private segment | Primarily private customers |
| Pricing | More accessible | Premium, higher price point |
| Key Characteristics | Established design, robust, reliable | Modern, feature-rich, technologically advanced |
| Powertrain Options | Primarily diesel engines | Petrol engines, strong-hybrid variants |
This dual-model strategy allows Toyota to maintain a strong presence across various segments of the multi-purpose vehicle (MPV) market, offering a wider range of choices to consumers.
