What is the 4Runner called in Japan?

The Toyota 4Runner was known as the Toyota Hilux Surf in Japan.

Historical Naming in Japan

For many years, the versatile SUV recognized globally as the Toyota 4Runner had a distinct identity within its domestic market, Japan. It was specifically branded and sold as the Toyota Hilux Surf. This naming convention was adopted for different generations of the vehicle, highlighting its foundation on the robust Toyota Hilux pickup truck chassis.

This designation was active for a substantial period, reflecting the vehicle's market positioning and heritage in Japan.

• Period of Application: The name "Toyota Hilux Surf" was utilized in Japan from 1983 through 2009.
• Market Differentiation: While the 4Runner brand continued its global presence and evolution, particularly in North American markets, the Japanese equivalent retained the Hilux Surf name for its model runs during these years.

Below is a summary of the name variations by market:

Although the Toyota 4Runner remains in production and is popular in regions like North America, the "Hilux Surf" nomenclature was retired in Japan after 2009, marking the conclusion of that specific branding for the vehicle in its home country.