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Who Owns Morgan Cars Now?

Published in Automotive Ownership 1 min read

Morgan cars are now primarily owned by Investindustrial, an Italian investment firm. This significant change marked the end of the Morgan Motor Company's long-standing status as the last family-owned British carmaker.

A New Chapter for the Iconic British Marque

The transition of ownership was a pivotal moment for the British automotive industry. For generations, Morgan had been a symbol of bespoke craftsmanship and a unique legacy of family stewardship within the global car manufacturing landscape.

The Acquisition by Investindustrial

The announcement of Investindustrial's majority ownership takeover occurred at the prestigious Geneva Motor Show, a significant event where Morgan also unveiled its latest model, the Plus Six. The takeover was set to become effective in April following this announcement.

Here's a breakdown of the ownership transition:

Ownership Aspect Details
Current Majority Owner Investindustrial (Italian investment firm)
Previous Status Last family-owned British carmaker
Announcement Location Geneva Motor Show
Effective Date April (following the March announcement)

This strategic acquisition by Investindustrial signals a new era for Morgan, aiming to combine its rich heritage with new investment and global opportunities while preserving its unique identity and commitment to handcrafted vehicles.