The Infiniti JX35 was discontinued primarily due to a strategic brand-wide naming convention overhaul that led to its rebadging and evolution into the Infiniti QX60. This change was accompanied by the introduction of a more modern and feature-rich successor.
The Transition to Infiniti QX60
Introduced for the 2013 model year, the Infiniti JX35 was a three-row luxury crossover designed to offer spaciousness and family-friendly features. However, its time under the JX35 nameplate was brief. The model swiftly transitioned into the Infiniti QX60, a move driven by the brand's new, streamlined naming strategy implemented globally.
Infiniti's Naming Convention Shift
In an effort to simplify its vehicle lineup nomenclature, Infiniti decided to adopt a new system where sedans and coupes would begin with "Q," and SUVs and crossovers would start with "QX." This shift aimed to create a more cohesive and recognizable brand identity across its diverse range of vehicles. The JX35, being a crossover, naturally fit into the "QX" designation, thus becoming the QX60.
This strategic re-branding also coincided with the arrival of the Infiniti QX60 in 2013, which presented itself as a more modern and feature-rich option within the brand's lineup compared to its predecessor. This evolution offered consumers updated styling, advanced technology, and refined performance, building upon the foundation laid by the JX35.
Short Lifespan as JX35
These factors—the brand's naming strategy shift and the immediate availability of a refined successor—likely contributed to the JX35's discontinuation after just three model years. While the nameplate was short-lived, the vehicle itself continued under the new QX60 badge, undergoing continuous improvements and updates.
A brief look at the model's transition:
| Model Name | Initial Model Year | Reason for Discontinuation/Change | Successor/Status |
|---|---|---|---|
| Infiniti JX35 | 2013 | Rebranding & New Naming Strategy | Infiniti QX60 |
| Infiniti QX60 | 2013 (as successor) | N/A | Active |
Legacy of the JX35
Despite its brief tenure as the JX35, the vehicle established a strong reputation for its spacious interior, comfortable ride, and array of safety features. Today, the Infiniti JX35 presents itself as an attractive option in the used car market, offering luxury and utility at a compelling value for those seeking a reliable pre-owned three-row SUV.
