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Who is BSM in bank?

Published in Bank Roles 1 min read

A BSM in a bank can refer to a Branch Sales Manager, particularly a Branch Sales Manager - CASA (BSM-CASA).

Role of a Branch Sales Manager (BSM-CASA)

A BSM-CASA focuses on managing and improving sales performance within a bank branch, specifically regarding Current Account Savings Account (CASA) products.

Here's a breakdown of their responsibilities, drawing from the reference:

  • Administering and ensuring compliance: A BSM-CASA is responsible for enforcing adherence to all sales practices within the branch, ensuring ethical and regulatory standards are met.

  • Maintaining sales officer productivity: They are tasked with overseeing and maximizing the productivity of the sales officers (SOs) in their branch. This likely involves setting targets, providing training, and monitoring performance.

In summary, a BSM-CASA plays a critical role in driving sales and ensuring compliance within a bank branch, with a particular focus on CASA products. They are responsible for managing sales teams and optimizing their performance.