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Who Bought Trojan Battery?

Published in Battery Acquisition 2 mins read

Trojan Battery Company was acquired by C&D Technologies. This significant event in the energy storage industry took place in 2018.

The Acquisition Details

The acquisition brought together two key players in the battery manufacturing sector, aiming to create a more comprehensive and robust portfolio of energy storage solutions.

  • Acquiring Company: C&D Technologies
  • Acquired Company: Trojan Battery Company
  • Year of Acquisition: 2018

About C&D Technologies

C&D Technologies is a global leader in designing, manufacturing, and servicing flooded and VRLA (Valve Regulated Lead-Acid) batteries, primarily catering to industrial applications such as:

  • Telecommunications
  • Utility power generation
  • Uninterruptible Power Supplies (UPS)
  • Renewable energy systems

Their expertise lies in providing reliable power solutions for critical infrastructure.

About Trojan Battery Company

Before the acquisition, Trojan Battery Company had established itself as a premier manufacturer of deep-cycle batteries. These batteries are specifically designed to provide a steady amount of current over a long period, making them ideal for applications such as:

  • Golf cars
  • Renewable energy systems (solar, wind)
  • Aerial work platforms
  • Floor cleaning machines
  • Recreational vehicles (RVs)
  • Marine applications

Trojan Battery was particularly known for its innovative deep-cycle technology and strong presence in niche markets requiring durable and long-lasting power.

Impact of the Acquisition

The strategic acquisition of Trojan Battery by C&D Technologies had several key implications for the battery market:

  • Expanded Product Portfolio: The merger allowed C&D Technologies to significantly broaden its product offerings, moving beyond its traditional industrial focus to include Trojan's leading deep-cycle solutions.
  • Increased Market Reach: It opened new market segments for C&D Technologies, leveraging Trojan's strong brand recognition in the motive power and deep-cycle sectors.
  • Enhanced Manufacturing Capabilities: The combined entity benefited from expanded production capacities and optimized supply chains.
  • Synergies in Innovation: The integration facilitated shared research and development efforts, potentially leading to new advancements in battery technology.
  • Strengthened Market Position: The acquisition solidified the combined company's standing as a formidable provider of diverse energy storage solutions across a wider range of industries.

This strategic move underscored the ongoing consolidation within the battery industry, driven by the increasing demand for reliable and efficient power solutions across various applications.