Laura Mercier is currently owned by Orveon, an affiliate company established by the private equity investment firm Advent International.
The change in ownership occurred in 2021 when Japanese beauty conglomerate Shiseido sold three of its key brands – Laura Mercier, BareMinerals, and Buxom – to Advent International. This strategic transaction, valued at approximately $700 million, led to the creation of Orveon, a new beauty collective under which these brands were grouped.
The Ownership Transition
The acquisition marked a significant shift for Laura Mercier, which had been part of Shiseido's portfolio for many years. Advent International's purchase aimed to revitalize and reposition these established beauty brands for modern consumers.
- Previous Owner: Shiseido
- Acquisition Year: 2021
- Acquiring Entity: Advent International (a private equity firm)
- New Operating Company: Orveon Global
This transition positioned Laura Mercier, along with BareMinerals and Buxom, within a dedicated beauty collective focused on innovative growth strategies and enhanced market presence. For more details on this strategic repositioning, you can refer to insights from industry publications like Vogue Business, which covered Laura Mercier's 'modern repositioning' efforts.
Key Players in Laura Mercier's Ownership
The following table summarizes the key entities involved in the current ownership of Laura Mercier:
| Role | Entity | Description |
|---|---|---|
| Current Owner | Orveon Global | An affiliate company specifically created to manage and grow the beauty brands acquired from Shiseido, including Laura Mercier, BareMinerals, and Buxom. |
| Parent Company | Advent International | A global private equity firm that acquired the brands from Shiseido and established Orveon to oversee their operations and future development. |
| Former Owner | Shiseido Group | A multinational beauty company that previously owned Laura Mercier until its sale in 2021 as part of a strategic portfolio optimization. |
This ownership structure allows Laura Mercier to benefit from specialized focus and investment from a firm dedicated to accelerating the growth and innovation of its beauty portfolio.
