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Why is makeup attractive?

Published in Beauty Perception 2 mins read

Makeup enhances attractiveness because it modifies facial features to align with what is often perceived as desirable. Specifically, research indicates that makeup leads to faces being rated as more symmetrical, average, feminine, and healthy. This alteration of facial characteristics is key to why makeup is considered attractive.

How Makeup Enhances Attractiveness

The Role of Symmetry

  • Symmetry is often associated with health and genetic fitness. Makeup techniques, like contouring, can create an illusion of a more balanced face, leading to increased attractiveness.

The Appeal of Averageness

  • Faces that are considered 'average' are often preferred because they are easy for our brains to process. Makeup can soften or enhance certain features to achieve a more harmonious look, thus aligning with the appeal of averageness.

Enhancing Femininity

  • Makeup has traditionally been used to amplify feminine characteristics. By emphasizing features like eyelashes and lip color, makeup can enhance the perception of femininity and, consequently, increase perceived attractiveness.

A Sign of Health

  • A healthy appearance is a key factor in attraction. Makeup can create the illusion of radiant skin and vibrant features, making an individual appear more healthy.

Summary of Key Findings

Feature Enhanced by Makeup Impact on Perceived Attractiveness
Symmetry Increased
Averageness Increased
Femininity Increased
Health Increased

Conclusion

In essence, makeup enhances attractiveness by modifying facial features to align with the perceived ideals of symmetry, averageness, femininity, and health. These changes in perception are what makes makeup a tool for enhancing attractiveness.