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Does Ulta Do Makeovers for Free?

Published in Beauty Services 2 mins read

No, Ulta does not typically offer full makeovers for free as a standard, walk-in service. While the official policy generally focuses on product demonstrations of individual features, complimentary full makeovers can sometimes be provided under specific circumstances.

Understanding Ulta's Makeup Services

When visiting an Ulta store, the primary focus of beauty advisors in the prestige cosmetics department is often to assist customers in selecting and trying out products. This usually involves demonstrating how a specific item works or looks on a single area of the face.

Official Policy vs. Practical Application

The standard approach at Ulta is to demo one particular makeup product or focus on one facial feature, such as the eyes or lips, to help a customer decide on a purchase. This is more of a product sampling or quick application rather than a complete makeover.

However, based on the discretion of the staff and the customer's intent, a full, complimentary makeover can be offered. This often occurs when a customer shows a strong interest in purchasing a significant amount of various makeup products. In such cases, a comprehensive application might be provided to showcase how different products work together for a complete look, encouraging a larger sale.

Here's a breakdown:

Service Type Standard Availability Conditions for a Complimentary Full Makeover
Full Makeover Not offered as a free, standard service. Often provided when a customer intends to purchase a large amount of product.
Single-Feature Demo (e.g., eyes or lips) Yes, this is the official policy for product demonstration. No specific purchase required; primarily for showcasing individual products.

Therefore, while you might not walk into Ulta expecting a full free makeover on demand, it is possible to receive one as a complimentary service if you are planning a significant product purchase and staff are able to accommodate. It's always a good idea to inquire with a beauty advisor in-store about the available services and any potential complimentary offerings based on your shopping intentions.