Before its public launch, the beauty subscription service known today as IPSY operated under the name myglam.com.
The Evolution from myglam.com to IPSY
IPSY, a popular beauty subscription service recognized for its personalized product offerings, commenced its operations under a different identity. The company's initial business model and service delivery were first tested and refined through a dedicated beta website called myglam.com. This critical beta phase was instrumental in developing and assessing the service's core offerings and user experience before its widespread public introduction.
Key Milestones in IPSY's Early History
The journey from its initial testing phase to becoming the widely recognized IPSY brand involved specific strategic timelines:
- December 2011: The beta site, myglam.com, was launched. This period was dedicated to testing the company's nascent beauty subscription model, allowing for significant refinement based on early user feedback and operational insights.
- September 2012: Following a thorough period of testing and development conducted on myglam.com, the service officially launched to the public as ipsy.com. This marked its formal introduction to a broader audience and its establishment as a distinct entity in the rapidly growing beauty subscription market.
To provide a clearer overview of this transition, here's a timeline:
| Event | Date | Platform | Description |
|---|---|---|---|
| Beta Launch | December 2011 | myglam.com | Initial testing and refinement of the beauty subscription business model. |
| Public Launch | September 2012 | ipsy.com | Official introduction of the beauty service to the general public. |
Understanding IPSY's Origins
The strategic decision to begin as myglam.com allowed the company to gather vital data and perfect its operational model. This iterative approach laid a strong foundation for what IPSY would become: a service celebrated for delivering personalized beauty products directly to subscribers. This initial phase was crucial for building a robust and scalable platform before the brand's expansive public debut.
For more information about IPSY's history and services, you can explore its Wikipedia page.
