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What is Boyfriend Blush?

Published in Beauty Trend 3 mins read

Boyfriend blush is a popular makeup trend that mimics a natural, post-workout, or sun-kissed flush, creating a youthful and authentic glow. Unlike traditional blush applications that often focus on the apples of the cheeks or cheekbones, boyfriend blush is characterized by its lower placement. Makeup artist Zoë Taylor explains that "Boyfriend blush is a natural flush of color that sits lower down on the cheek." This technique aims to make it appear as though the color is coming from within, rather than applied on top of the skin.

The Essence of Boyfriend Blush

This style of blush is all about capturing a candid, effortless beauty. It's designed to make you look like you've just come in from a brisk walk or had a moment of excitement, achieving a subtle warmth that enhances your natural complexion.

Key Characteristics and Placement

The defining feature of boyfriend blush is its unique placement. Instead of high on the cheekbones, the color is applied:

  • Lower on the Cheeks: Closer to the center of the face and slightly below the apples.
  • Across the Nose (Optional): Often extended lightly over the bridge of the nose to simulate a sun-kissed effect.
  • Blended Seamlessly: The goal is a soft, diffused look, avoiding harsh lines or concentrated spots of color.

This lower placement helps to create an illusion of a wider, more youthful face and brings warmth to the entire mid-face area.

Boyfriend Blush vs. Traditional Blush Application

To better understand the distinction, here's a quick comparison:

Feature Boyfriend Blush Traditional Blush
Placement Lower on the cheeks, sometimes across the nose. On the apples of the cheeks, along the cheekbones.
Effect Natural flush, youthful, sun-kissed. Defined cheekbones, lifted appearance.
Intensity Subtle, diffused, natural-looking. Can be more intense, sculpted.
Goal Effortless warmth, healthy glow. Structure, contour, pop of color.

How to Achieve the Look

Creating the boyfriend blush effect is straightforward and requires minimal product:

  1. Choose Your Product: Opt for cream or liquid blushes for the most natural, skin-like finish. Sheer powder blushes can also work.
  2. Application Point: Start by dabbing or applying your blush slightly below the center of the apple of your cheek.
  3. Blend Downward and Inward: Gently blend the color downwards and slightly inwards, towards the center of your face.
  4. Connect Across the Nose (Optional): For an added sun-kissed effect, lightly sweep any remaining product across the bridge of your nose.
  5. Build Gradually: Start with a small amount and build intensity as needed. Remember, the goal is a natural flush, not a heavily made-up look.
  6. Seamless Finish: Ensure all edges are blended seamlessly into your skin for an undetectable finish.

Benefits of Embracing Boyfriend Blush

  • Youthful Appearance: The lower, more natural placement can create a softer, more youthful look.
  • Effortless Radiance: It provides a healthy glow without appearing overly done or artificial.
  • Versatile: It complements various makeup styles, from no-makeup makeup to more polished looks, by simply adding a touch of natural vitality.
  • Universally Flattering: When applied correctly, this technique can suit a wide range of face shapes and skin tones.

Boyfriend blush is a refreshing approach to adding color to the face, prioritizing a natural, "just-been-blushed" effect over precise contouring or sharp definition.