Modelo Especial has emerged as the top-selling beer in America, marking a significant shift in the U.S. beer market.
Modelo Especial, a Mexican lager produced by Constellation Brands, has solidified its position as the best-selling beer at retailers across the United States. This achievement follows its surpassing of Bud Light last year, a brand that had long held the top spot in American beer sales.
The Rise of Modelo Especial
The surge in popularity for Modelo Especial reflects evolving consumer preferences and dynamic shifts within the competitive U.S. beer industry. Its consistent growth in sales has made it the preferred choice for many consumers purchasing beer from retail outlets. This trend indicates a notable change from the historical dominance of domestic light lagers.
Current Landscape of Top-Selling Beers
The American beer market is diverse and constantly evolving, with several brands vying for significant market share. While Modelo Especial leads, other major players continue to hold strong positions.
Here's a general overview of some of the top-selling beers in the U.S. retail market:
Rank | Beer Brand | Parent Company | Key Market Position |
---|---|---|---|
1 | Modelo Especial | Constellation Brands | The current top-selling beer at U.S. retailers. |
2 | Michelob Ultra | Anheuser-Busch InBev | A strong performer, frequently ranking among the top three. |
3 | Bud Light | Anheuser-Busch InBev | Previously the long-standing market leader, now holds the third position. |
Note: Rankings can fluctuate based on specific reporting periods and the metrics used (e.g., dollar sales vs. volume sales).