Who Owns Red Bull Now?
Red Bull is currently owned by the Yoovidhya family of Thailand and the Mateschitz family of Austria, inheriting the stakes originally established by the company's founders.
The Current Ownership Structure of Red Bull
The ownership of Red Bull GmbH, the globally recognized energy drink company, remains rooted in its founding partnership, with controlling stakes held by the families of its two visionary creators. While the original founders, Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya, have both passed away, their respective families continue to manage and control the company.
Breakdown of Ownership Stakes
The ownership is specifically split between these two families, with the Yoovidhya family holding the majority share. This established structure ensures continuity in the company's strategic direction and operations.
| Owner | Stake Percentage | Notes |
|---|---|---|
| Yoovidhya Family | 51% | Holds the majority stake, inherited from the late founder Chaleo Yoovidhya. |
| Mateschitz Family | 49% | Holds the remaining significant stake, inherited from the late founder Dietrich Mateschitz. His son, Mark Mateschitz, manages this interest. |
Legacy and Continuity
Red Bull was co-founded through a unique collaboration. Dietrich Mateschitz discovered Chaleo Yoovidhya's original energy drink, Krating Daeng, during a trip to Thailand. Recognizing its potential for international markets, Mateschitz partnered with Yoovidhya, adapting the formula and creating the distinct marketing strategy that launched Red Bull globally in 1987.
Following the passing of both founders (Chaleo Yoovidhya in 2012 and Dietrich Mateschitz in 2022), their families have maintained this ownership structure. The Yoovidhya family continues to oversee their controlling interest through various holding companies, while Dietrich Mateschitz's son, Mark Mateschitz, inherited his father's stake. This enduring family ownership underscores a long-term commitment to the brand's core values, its innovative marketing approach, and its widespread presence in sports, culture, and lifestyle events worldwide.
