Who owns Ghost energy?

Keurig Dr Pepper currently owns a majority stake in Ghost energy, with plans to acquire full ownership by 2028.

Who Owns Ghost Energy?

Ghost energy, a prominent brand in the vibrant energy drink market, is primarily owned by Keurig Dr Pepper (KDP). This acquisition marks a significant move by the beverage giant to expand its portfolio into the rapidly growing energy drink sector.

The Acquisition Details

In a strategic move to bolster its presence in the functional beverage category, Keurig Dr Pepper announced its acquisition of Ghost energy. The deal, valued at over $1 billion, is structured in phases to ensure a smooth transition and integration.

• Initial Stake: Keurig Dr Pepper initially acquired a 60% ownership stake in Ghost. This initial investment amounted to approximately $990 million, granting KDP immediate control and operational influence over the brand.
• Full Ownership Timeline: The agreement includes provisions for Keurig Dr Pepper to acquire the remaining portion of Ghost energy. KDP is set to finalize the acquisition of the remaining business in 2028, at which point it will hold 100% ownership of the Ghost brand.

This staged approach allows for a gradual integration of Ghost into Keurig Dr Pepper's extensive distribution network and operational framework, leveraging KDP's vast resources to further accelerate Ghost's growth and market penetration.

Ownership Structure Overview

The current and future ownership of Ghost energy can be summarized as follows:

This strategic acquisition highlights Keurig Dr Pepper's commitment to diversifying its product offerings and capturing a larger share of the evolving beverage landscape. For more details on the acquisition deal, you can refer to reports from reputable industry news outlets such as Food Dive.