BLACKPINK's perceived inactivity stems from a combination of factors, primarily related to their contract renewals and individual pursuits.
Here's a breakdown:
-
Contract Renewals: While BLACKPINK did renew their contracts with YG Entertainment, this renewal is specifically for group activities. (Reference: 04-Jan-2024)
-
Individual Activities: The members chose not to renew their contracts with YG Entertainment for individual pursuits. (Reference: 04-Jan-2024) This means they are free to pursue solo careers under their own management or other agencies.
-
Solo Labels: Jennie, for example, has established her own label called ODD ATELIER. (Reference: 04-Jan-2024) Other members are also likely focusing on their individual careers.
Therefore, BLACKPINK's recent lack of group activity is likely due to the members prioritizing individual projects after securing their freedom to do so and with the contract for group activities secured, this means they can work on them in the future when the members are all available.
In summary, BLACKPINK is not consistently active as a group due to the members focusing on individual activities and solo careers.
