Bono expressed apologies primarily for his desire to create an "unreasonable guitar record" and for his persistent declarations about the state of rock 'n' roll. These apologies were featured in a video titled 'Apology'.
Bono's reflections stemmed from a period of introspection, where he acknowledged certain aspects of his artistic approach and public statements. His apologies specifically covered:
- Ambition for an "Unreasonable" Record: He apologized for wanting to make a guitar record that he described as "unreasonable" and capable of rattling both himself and others. This suggests a recognition of perhaps an overly ambitious or challenging creative direction.
- Repeated Affirmations about Rock 'n' Roll: Bono also apologized for repeatedly stating that "rock 'n' roll is not dead." He clarified his perspective, characterizing it as merely "older and grumpier," occasionally creating "fireworks out of its mood changes," implying an acknowledgment of its evolving nature rather than a static state of vitality.
These apologies offered a glimpse into his personal reflections on his artistic pursuits and his public persona, highlighting a moment of self-awareness regarding U2's creative trajectory and his own pronouncements on the music genre.