FIJI Water is considered 'Earth's Finest Water®' primarily because it originates from a sustainable ancient artesian aquifer in Fiji and is committed to improving the lives and environment of its people. Since 1996, the brand has consistently embodied this commitment by sharing its unique water with the world.
The Essence of FIJI Water's Distinction
FIJI Water stands apart due to its unique geological origin and the brand's dedication beyond just bottling water. The core of its identity lies in its pristine source and its responsible operational philosophy.
Untouched Origins: The Artesian Aquifer
The exceptional quality of FIJI Water stems directly from its source: a deep, sustainable ancient artesian aquifer located in the remote Yaqara Valley of Viti Levu, one of Fiji's two main islands.
- Natural Filtration: The water filters through volcanic rock over centuries, naturally acquiring a unique mineral profile, including high levels of silica, which contributes to its signature smooth taste.
- Protective Barrier: The aquifer is protected by confining layers of rock, ensuring it remains untouched by external elements and pollution, preserving its purity.
- Sustainable Sourcing: The brand emphasizes the sustainability of this ancient source, ensuring responsible extraction practices.
Commitment to People and Planet
Beyond its natural purity, FIJI Water's claim to being 'Earth's Finest Water®' is reinforced by its active role in community and environmental stewardship in Fiji.
- Sharing with the World: The primary mission involves sharing water from Fiji's sustainable ancient artesian aquifer with the world, making its unique properties accessible globally.
- Improving Lives: The brand actively works to improve the lives of the Fijian people through various initiatives. This often includes:
- Support for local communities.
- Investments in infrastructure.
- Educational programs.
- Environmental Stewardship: A significant aspect of their mission is working to improve the environment of Fiji. This dedication typically involves:
- Conservation efforts to protect the natural ecosystem.
- Sustainable manufacturing practices.
- Efforts towards carbon neutrality.
A Legacy of Excellence Since 1996
Since its inception in 1996, FIJI Water has consistently maintained its commitment to quality and responsibility, thereby embodying the essence of 'Earth's Finest Water®'. This consistent approach has built a reputation for delivering premium, naturally sourced water with a strong ethical backbone.
The combination of its geological purity, unique taste profile, and deep-rooted commitment to environmental and social responsibility establishes FIJI Water as a distinct and highly regarded brand in the global bottled water market.
Key Characteristics of FIJI Water
| Feature | Description |
|---|---|
| Source | Sustainable ancient artesian aquifer in Fiji, naturally filtered through volcanic rock. |
| Taste Profile | Exceptionally smooth and soft, attributed to its unique mineral content, particularly silica. |
| Brand Recognition | Embodies 'Earth's Finest Water®' since 1996. |
| Social Impact | Committed to improving the lives of the Fijian people through community engagement and support. |
| Environmental Role | Actively works to improve and protect the environment of Fiji through sustainable practices and conservation efforts. |
| Global Presence | Shares its unique water with consumers worldwide, bringing a piece of Fiji's pristine nature to global markets. |
