The J.M. Smucker Company acquired Folgers coffee in November 2008.
The Acquisition of Folgers
In a significant move within the food and beverage industry, The J.M. Smucker Company purchased Folgers coffee. This acquisition, completed in November 2008, brought one of America's most recognizable coffee brands under the Smucker portfolio.
Key Details of the Purchase
The acquisition was notable for its use of a specific financial technique:
- Acquiring Company: The J.M. Smucker Company
- Acquired Brand: Folgers coffee
- Acquisition Date: November 2008
- Method: A rare financial technique known as a Reverse Morris Trust
Following the acquisition, Folgers became a subsidiary of The J.M. Smucker Company, solidifying its position in the market.
Folgers' Market Position
Since its acquisition, Folgers has continued to be a dominant force in the coffee industry. It leads the $10 billion USD at-home retail coffee category, offering a wide range of products that cater to various consumer preferences. Beyond its well-known instant coffee, Folgers also produces and sells various non-instant coffee products, ensuring its continued relevance and broad appeal in the competitive coffee market.
