Bliss has been involved in several transactions. Notably, the brand was sold for $100 million in 2009.
Key Transactions Involving Bliss
The sales history of Bliss includes a direct transfer of ownership and an acquisition as part of a larger corporate deal.
Here is a breakdown of the notable transactions:
| Year | Seller | Buyer | Transaction Type | Sale Price | Notes |
|---|---|---|---|---|---|
| 2009 | Starwood | Steiner Leisure Limited | Sale of Bliss brand | $100 million | This was a direct sale of the Bliss brand itself. |
| 2015 | Steiner Leisure | L Catterton | Acquisition of Steiner Leisure (including Bliss) | Approximately $925 million | This figure represents the total acquisition cost for Steiner Leisure, which encompassed Bliss among its assets. Following this acquisition, investments were made to relaunch the brand. |
While Bliss was part of L Catterton's approximately $925 million acquisition of Steiner Leisure in 2015, that amount was for the entire Steiner Leisure company, not solely for the Bliss brand.
