ASICS is an acronym for the Latin phrase "Anima Sana In Corpore Sano."
The Meaning Behind the Acronym
The full Latin expression, "Anima Sana In Corpore Sano," translates to "You should pray for a healthy mind in a healthy body." This powerful motto originates from a quote by the renowned Roman satirist, Juvenal.
ASICS' Core Philosophy:
- Holistic Well-being: The phrase emphasizes the deep connection and importance of both mental and physical health.
- Foundational Principle: This philosophy serves as the guiding principle for ASICS, influencing the design and development of their athletic footwear, apparel, and accessories.
- Brand Identity: The name embodies the company's commitment to promoting a healthy lifestyle and encouraging people to achieve overall well-being through sport and exercise.
By adopting this meaningful acronym, ASICS communicates its dedication not just to athletic performance, but also to the broader concept of leading a balanced and healthy life.
