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Does Nyx Support Israel?

Published in Brand Affiliation & Politics 2 mins read

Yes, NYX Professional Makeup is considered by some consumers to support Israel because it is a brand owned by L'Oréal, a global beauty company with a significant and long-standing presence and operations in Israel.

L'Oréal's Presence in Israel and Consumer Perceptions

L'Oréal, the parent company of NYX, has maintained a business presence in Israel for many years. This includes sales, distribution, and even research and development activities within the country. Due to these operations, some consumers and advocacy groups perceive L'Oréal, and consequently its brands like NYX, as supporting Israel.

Many individuals who choose to align their purchasing decisions with their political views have opted to change their routines, specifically avoiding brands under L'Oréal due to its perceived support for Israel. This sentiment extends to various popular brands within L'Oréal's extensive portfolio.

Brands Associated with L'Oréal's Operations in Israel

Consumers who boycott companies they believe support Israel often include L'Oréal and its subsidiaries in their actions. Brands commonly mentioned in this context, primarily due to their ownership by L'Oréal, include:

  • NYX Professional Makeup: Known for its affordable and diverse range of cosmetics.
  • La Roche-Posay: A popular dermatologist-recommended skincare brand.
  • CeraVe: Another widely used skincare brand, particularly for sensitive skin.

It is important to note that a company's "support" for a country is often interpreted through its business investments, manufacturing facilities, and distribution networks within that country. For L'Oréal, its established operations in Israel are the basis for this perception among certain consumer groups.

For more information on L'Oréal's global operations, you can refer to their worldwide presence.