Toca Boca is named after the Spanish phrase "Toca Boca," which translates to "Touch the mouth," a name directly inspired by the company's original logo design which featured a face with its mouth open.
The Origin and Meaning of "Toca Boca"
The name "Toca Boca" is derived from two distinct Spanish words, reflecting a simple yet evocative concept:
- Toca: This word comes from the Spanish verb "tocar," which means "to touch."
- Boca: This Spanish noun directly translates to "mouth."
When combined, "Toca Boca" literally means "Touch the mouth." This unique name was not chosen at random but was a deliberate decision linked to the brand's initial visual identity.
Connection to the Logo and Brand Philosophy
The primary inspiration for the name stemmed from Toca Boca's very first logo. This early design prominently featured a distinctive face with an open mouth, creating a direct visual representation of the "Touch the mouth" concept.
Beyond a mere visual reference, the name also subtly embodies the core principles behind Toca Boca's highly interactive digital toys and apps. The act of "touching" resonates with the hands-on, exploratory nature of their games, where children are encouraged to tap, drag, and manipulate elements on screen without rigid rules. The "mouth" can symbolize:
- Expression: Representing the freedom for children to express their creativity and imagination through play.
- Communication: Highlighting the interactive dialogue between the child and the digital world created by Toca Boca.
- Discovery: The mouth can also imply a sense of consuming or engaging with new experiences, mirroring the open-ended discovery central to their games.
This thoughtful naming convention effectively intertwines the company's playful brand identity with the interactive and imaginative experiences it offers to children globally, making the name memorable and meaningful.
