Zomato primarily uses Metropolis as its brand typeface, complemented by Open Sans for specific applications.
Metropolis is the foundational font for Zomato's brand identity, appearing across various communication channels.
Zomato's Primary Typeface: Metropolis
Metropolis is a key element of Zomato's visual branding. It is prominently utilized across:
- Brand stationery
- Social media graphics
- Print advertisements
- Below-the-line (BTL) collateral
This font is characterized by its modern and geometrical sans-serif design. It is also a free font family, licensed under the SIL Open Font License, making it accessible for various applications while maintaining a consistent brand aesthetic.
Zomato's Secondary Typeface: Open Sans
For materials requiring broader compatibility and easier transferability, Zomato employs Open Sans. This includes its use in:
- Business presentations
- Other transferable documents
Open Sans is a highly legible and versatile sans-serif typeface, well-suited for professional documents where clarity and readability are paramount.
Summary of Zomato's Font Usage
To provide a clear overview, here's how Zomato strategically uses its typefaces:
| Font Name | Primary Use Cases | Characteristics | License/Availability |
|---|---|---|---|
| Metropolis | Brand stationery, social media, print, BTL collateral | Modern, geometrical sans-serif, free font family | SIL Open Font License |
| Open Sans | Business presentations, transferable material | Legible, versatile sans-serif | Google Fonts (Free) |
Zomato's choice of these fonts reflects a preference for clean, modern, and accessible typefaces that support its digital-first brand presence and ensures consistency across diverse communication platforms.
