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Why is it called 2nd and Charles?

Published in Brand Naming 2 mins read

The name "2nd and Charles" is a clever combination that reflects the company's core business model of selling pre-owned items while also honoring the founder's family.

The Origin of the Name

The name "2nd and Charles" is directly derived from two significant components:

  • "2nd": This part of the name is a shortened form of "second-hand." This clearly indicates the store's primary focus on buying and selling used goods, including books, music, movies, video games, and other media.
  • "Charles": This portion of the name is a personal tribute to Charles Anderson, who is the father of the company's founder.

This dual meaning allows the name to communicate both the nature of the products offered and a deep personal connection to the brand's origins.

Breakdown of Name Components

To further clarify the name's meaning, here is a detailed breakdown:

Component Meaning / Origin Significance
2nd Short for "second-hand" Highlights the store's business model of dealing in used and pre-owned items.
Charles Named after Charles Anderson, the founder's father Represents a personal connection and pays homage to the founder's heritage.

2nd & Charles: A Unique Retail Concept

2nd & Charles offers a diverse inventory that spans various categories, providing customers with a treasure trove of affordable entertainment and reading material. By focusing on pre-owned items, the store promotes sustainability and offers a cost-effective alternative to buying new.

For instance, a new 2nd & Charles location recently opened its doors in Baton Rouge, Louisiana, situated at 3535 Perkins Road Suite E1. This location, like others, provides a space where individuals can buy, sell, and trade their used items, giving them a new life. Its grand opening was scheduled for a Saturday in February, attracting local community members looking to explore its unique offerings. For more information on such local developments, sources like BRProud.com often provide details. This business model supports both economical shopping and environmental sustainability by extending the lifecycle of products.