Who Bought Gevalia Coffee?

Gevalia coffee's ownership is currently split between Kraft Heinz in North America and JDE Peet's in the rest of the world, a structure that emerged following a corporate restructuring of Kraft Foods Inc. in 2012.

A Legacy of Ownership and Corporate Restructuring

Gevalia, renowned for its premium coffee offerings, has seen its ownership evolve through significant corporate changes over the years. Initially, the brand was a part of Kraft Foods Inc., a major player in the global food and beverage industry.

A pivotal moment in Gevalia's ownership history occurred in 2012. During this year, Kraft Foods Inc. underwent a substantial corporate split, dividing its operations and brands into two independent public companies: Kraft Foods Group (which later merged to form Kraft Heinz) and Mondelez International. This strategic division led to the re-distribution of various brand assets, including the rights to the Gevalia coffee line.

Current Ownership Structure

Following the 2012 split, the rights to the Gevalia coffee brands were divided geographically, ensuring distinct corporate management for different markets worldwide.

• North America: For consumers in North America, the Gevalia brand is currently owned and managed by Kraft Heinz. This entity is a powerhouse in the food and beverage sector, overseeing a vast portfolio of well-known brands.
• Rest of the World: Outside of the North American market, the rights to Gevalia coffee are held by JDE Peet's. This company itself has a complex lineage, formed from the merger of Douwe Egberts and the coffee and tea division of Mondelez International, further illustrating the dynamic landscape of global coffee brand ownership.

Key Owners of Gevalia Coffee

To summarize the current global ownership of Gevalia coffee:

This dual ownership structure reflects the strategic decisions made during the post-2012 corporate reorganization, allowing different entities to focus on specific geographic markets for the Gevalia brand.