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Who owns Rubik?

Published in Brand Ownership 2 mins read

The Rubik's Cube brand is currently owned by Spin Master, a Toronto-based global toy and entertainment company.

Spin Master's Acquisition of Rubik's Cube

Spin Master officially acquired the iconic Rubik's Cube brand in 2021. This strategic acquisition further expanded their diverse portfolio of well-known and beloved toy lines. The company is recognized for its innovation in the toy industry, continuously bringing new and engaging products to market while also revitalizing classic brands.

A Look at Spin Master's Brand Portfolio

Spin Master is a leading children's entertainment company with a wide array of popular brands that span various categories, from collectible figures to interactive toys and puzzles. Their expertise lies in developing, designing, manufacturing, and marketing consumer products globally.

Here are some of the notable brands under the Spin Master umbrella:

  • Hatchimals: A line of magical, interactive creatures that hatch from eggs.
  • Tech Deck: Miniature skateboards that allow for finger-skateboarding tricks.
  • Kinetic Sand: A unique, moldable sand that holds its shape.
  • Etch-a-Sketch: The classic drawing toy, which Spin Master acquired in 2016, five years before adding the Rubik's Cube.

Key Details of Rubik's Cube Ownership

To provide a clear overview, here are the essential details regarding the ownership of the Rubik's Cube brand:

Detail Information
Current Owner Spin Master Ltd.
Headquarters Toronto, Canada
Acquisition Year 2021
Parent Company Type Global Toy and Entertainment Company

Spin Master continues to innovate and develop new ways for consumers worldwide to engage with the Rubik's Cube, ensuring its enduring legacy as one of the world's best-selling puzzles.