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Who owns Volcom?

Published in Brand Ownership 2 mins read

Volcom is owned by Authentic Brands Group, a prominent global brand development, marketing, and entertainment company.

Understanding Authentic Brands Group (ABG)

Authentic Brands Group is a powerhouse in the brand management industry, known for its strategic acquisition and revitalization of consumer brands across various sectors. ABG's business model centers on owning the intellectual property of well-known brands and then partnering with best-in-class manufacturers, distributors, and retailers worldwide. This approach allows brands to maintain their unique identity while benefiting from ABG's extensive network and resources for growth and market expansion.

ABG's diverse portfolio spans fashion, sports, entertainment, and home goods. Notably, within the boardsports segment, Authentic Brands Group also owns other well-recognized brands such as Airwalk and Vision Street Wear, consolidating a significant presence in this niche market. The company has plans to list on the New York Stock Exchange (NYSE), a significant development in its growth trajectory.

Volcom's Journey to ABG

Volcom, established in 1991, has a rich heritage deeply rooted in the culture of surfing, skateboarding, and snowboarding. Over its history, the brand has experienced several ownership transitions:

  • Founding and Growth: Volcom initially grew as an independent brand, embodying the "Youth Against Establishment" philosophy.
  • Acquisition by Kering: In 2011, Volcom was acquired by the French luxury group Kering, as part of their strategy to diversify into sports and lifestyle.
  • Acquisition by Authentic Brands Group: In 2019, Authentic Brands Group acquired Volcom from Kering. This acquisition marked a strategic move for ABG to strengthen its position in the action sports market and leverage Volcom's strong brand identity and loyal customer base.

The acquisition by ABG has allowed Volcom to continue its legacy while tapping into ABG's global licensing framework to expand its product offerings and retail presence more broadly.

Key Ownership Facts

Brand Owner
Volcom Authentic Brands Group
Airwalk Authentic Brands Group
Vision Street Wear Authentic Brands Group

This structure highlights Authentic Brands Group's significant presence in the boardsports and lifestyle apparel market, with Volcom being a key part of its expansive brand ecosystem.