What is the top 10 brand?

The "top 10 brand" is subjective and depends on the criteria used for ranking (e.g., brand value, brand recognition, consumer perception). However, based on brand value, a list of top brands can be compiled. According to Kantar's BrandZ reports, which are referenced in the provided Wikipedia article, here's a glimpse of the top brands in recent years:

Top Brands Based on Brand Value (Examples from Kantar's BrandZ)

It is crucial to note that rankings change yearly. This table shows examples from selected years based on the linked Wikipedia article:

This table shows that Amazon and Google have consistently ranked highly in recent years, demonstrating their strong brand value. The full top 10 list for each year would include other prominent brands in technology, finance, and consumer goods. Due to the ambiguity of the question and the constantly changing brand landscape, it's difficult to provide the definite top 10 without specifying a year and ranking criteria.