Yes, while BTS are not officially UNICEF Goodwill Ambassadors as listed on the official UNICEF website, they have a significant and ongoing partnership with UNICEF. They are not appointed as Goodwill Ambassadors but have partnered with UNICEF on their "LOVE MYSELF" campaign. This extensive collaboration involves fundraising and advocacy for ending violence against children and youth.
BTS and UNICEF's "LOVE MYSELF" Campaign
BTS and their agency, Big Hit Music (now HYBE), launched the "LOVE MYSELF" campaign with UNICEF in 2017. This initiative aimed to raise awareness and funds to support UNICEF's efforts to end violence against children and adolescents. The campaign has been incredibly successful, raising millions of dollars. This is supported by the UNICEF press releases celebrating the campaign's success and renewed commitment.
- Fundraising: The campaign generated over US$3.6 million for UNICEF's anti-violence initiatives.
- Advocacy: BTS actively promoted the campaign, raising global awareness through their music, social media, and public appearances, including a speech at the UN General Assembly. This is corroborated by several news sources detailing their UN appearance.
- Renewed Partnership: BTS and Big Hit Music have renewed their commitment to the "LOVE MYSELF" campaign, demonstrating a long-term dedication to this cause. This is detailed in the UNICEF press releases on the renewed partnership.
The "LOVE MYSELF" campaign highlights BTS's commitment to social responsibility and their influence in mobilizing global action. While not holding the official title of Goodwill Ambassador, their actions and partnership with UNICEF significantly contribute to the organization's mission.
Distinction between Partnership and Goodwill Ambassador
It's important to note the distinction between a formal UNICEF Goodwill Ambassador title and a significant partnership like the "LOVE MYSELF" campaign. While BTS's involvement is substantial, they haven't been officially appointed to the Goodwill Ambassador role.