Campari recently acquired Courvoisier, the prestigious French cognac brand. This significant transaction strengthens Campari's presence in the ultra-premium spirits segment and expands its portfolio with a globally recognized spirit.
Details of the Courvoisier Acquisition
The agreement for Campari to acquire Courvoisier was reached in December 2023. The cognac brand was purchased from Beam Suntory, a global leader in premium spirits. The acquisition process officially concluded in May 2024, marking a key strategic move for the Campari Group.
This acquisition represents a substantial investment for Campari Group, known for its diverse range of iconic brands, including Aperol, Campari, and Wild Turkey. By adding Courvoisier, one of the "big four" cognac houses, Campari aims to enhance its global market share and capitalize on the growing demand for luxury spirits.
Key Acquisition Facts:
| Aspect | Detail |
|---|---|
| Acquired Brand | Courvoisier |
| Spirit Type | Cognac |
| Former Owner | Beam Suntory |
| Agreement Date | December 2023 |
| Completion Date | May 2024 |
The addition of Courvoisier is expected to provide Campari with:
- Enhanced Portfolio: A premium cognac brand complements Campari's existing whisky, aperitif, and liqueur offerings.
- Market Expansion: Increased presence in key luxury spirits markets, particularly in North America and Asia.
- Strategic Growth: Opportunities for innovation and leveraging Courvoisier's rich heritage and global distribution network.
This acquisition underscores Campari's commitment to strategic growth through the expansion of its premium brand portfolio.
