Is Businessweek still in print?

Yes, Bloomberg Businessweek is still available in print. In fact, it recently relaunched its print edition.

On June 25, 2024, Bloomberg Businessweek relaunched with a premium monthly print magazine. This initiative underscores the publication's commitment to providing in-depth journalism on the rapidly changing global landscape of money, power, and technology, now under the direction of its new editor, Brad Stone.

Details of the Print Relaunch

The reintroduction of a premium monthly print magazine signifies an evolution in Bloomberg Businessweek's delivery strategy, aiming to complement its enhanced daily digital experience. Readers can expect a curated, in-depth look at critical topics in the business world through this tangible format.

Key aspects of the relaunched print edition include:

• Frequency: Now published as a monthly magazine, offering a more comprehensive and less frequent print experience compared to its past iterations.
• Content Focus: Continues to deliver compelling journalism centered on significant developments in finance, influence, and technological advancements.
• Quality: Positioned as a "premium" print product, suggesting high-quality production and content curation.
• Leadership: The relaunch is overseen by new editor Brad Stone, signaling a fresh editorial direction.

Print vs. Digital Strategy

The decision to relaunch the print magazine, while simultaneously enhancing its digital offerings, reflects a dual-platform strategy. This approach aims to cater to diverse reader preferences: those who prefer the immersive experience of a print publication for in-depth analysis, and those who require immediate, daily updates via digital channels.

The continued presence of a print edition demonstrates a belief in the enduring value of a physical magazine for a segment of its readership, offering a different engagement model than purely digital consumption.