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What size film did brownie cameras use?

Published in Camera Film Types 2 mins read

Brownie cameras primarily used No. 117 roll film, producing 2¼-inch square pictures.

Film Specifications for Brownie Cameras

The iconic Brownie camera, known for making photography accessible to the masses, was specifically designed to utilize No. 117 roll film. This particular film format allowed the camera to capture images with a distinctive 2¼-inch square dimension. The design of the camera itself, a simple cardboard box with a basic convex-concave lens, was intrinsically linked to this film type, ensuring ease of use and consistent results.

Here's a quick overview of the film details:

Feature Detail
Film Type No. 117 Roll Film
Picture Size 2¼-inch square

The Brownie Camera: Simplicity and Purpose

More than just a camera, the Brownie was a strategic product conceived and marketed by Kodak with a clear objective: to drive the sales of Kodak roll films. Its straightforward design, featuring a basic cardboard box construction and a simple lens, made it incredibly affordable and easy for anyone, including children, to operate. This accessibility, coupled with the standardized No. 117 roll film, created a booming market for both the camera and its consumables. The camera served as a gateway to photography, encouraging a wider audience to engage with the medium and, in doing so, consistently purchase Kodak's proprietary film.

The Legacy of Standardized Film Formats

The widespread adoption of the Brownie camera and its dedicated film format played a crucial role in standardizing early photography practices. By focusing on a single, easy-to-load roll film, Kodak simplified the photographic process, removing barriers that might have intimidated potential users. This strategic pairing of an affordable camera with readily available, purpose-designed film helped cement Kodak's dominance in the photography market and made "taking a picture" a common household activity, laying the groundwork for future advancements in consumer photography. You can learn more about its history on its Wikipedia page.