How Did Twix Get Its Name?

Twix gets its name from being a portmanteau of "twin sticks," reflecting its distinct two-bar format.

The Origin of the Twix Name

The popular candy bar, characterized by its two separate bars in each wrapper, cleverly derives its name from its unique design. A portmanteau is a word formed by blending the sounds and meanings of two other words. In the case of Twix, the name combines the concept of "twin" (referring to the two identical bars) with "sticks" (describing the elongated shape of each bar). This etymology succinctly captures the product's core identity, making it easily recognizable and memorable for consumers.

Global Naming Evolution: From Raider to Twix

While globally known as Twix today, the candy bar had a different name in many parts of mainland Europe for an extended period. It was originally marketed and sold under the name Raider.

To standardize its brand identity and streamline its global marketing efforts, the candy's name was eventually changed to Twix across these European markets. This strategic decision aimed to match the international brand name and create a unified presence worldwide.

Timeline of Name Unification

The transition from Raider to Twix occurred in stages across different regions:

This unification helped solidify the candy bar's global brand recognition, ensuring a consistent consumer experience regardless of location.