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Is Twix Owned by Hershey?

Published in Candy Bar Ownership 2 mins read

No, Twix is not owned by Hershey.

Twix is a popular chocolate bar manufactured by Mars, Inc., one of the world's largest privately held companies and a leader in the confectionery industry. Mars, Inc. has a vast portfolio of well-known brands across various sectors, including pet care, food, and obviously, confections. Twix, including popular variations like the Twix Chocolate Fudge candy bar which was introduced by Mars, Inc. in 1990, is a well-known product globally.

Understanding Confectionery Giants: Mars, Inc. vs. The Hershey Company

While both Mars, Inc. and The Hershey Company are prominent figures in the global candy market, they operate as distinct and separate entities with their own unique brand portfolios.

  • Mars, Inc. is a global manufacturer of confectionery, pet food, and other food products. Its confectionery division boasts an array of iconic brands that are household names worldwide.
  • The Hershey Company is an American multinational company and one of the largest chocolate manufacturers in North America. Hershey's product line is primarily focused on chocolate and confectionery products tailored for the North American market, though they have international presence as well.

To illustrate the clear distinction between their product lines, consider the following table of popular candy brands owned by each company:

Company Popular Candy Brands
Mars, Inc. Twix, M&M's, Snickers, Milky Way, Skittles, 3 Musketeers
The Hershey Company Hershey's Milk Chocolate, Reese's Peanut Butter Cups, Kit Kat (in the US), Hershey's Kisses, Jolly Rancher

This demonstrates that Twix is firmly a part of the Mars, Inc. family, separate from Hershey's array of confections. For more information on the history of Twix, you can visit its Wikipedia page.