Butterfinger and Baby Ruth candy bars were famously advertised by being dropped from airplanes as part of a distinctive marketing campaign.
A High-Flying Marketing Stunt
In an early and innovative marketing strategy, the company behind Butterfinger and Baby Ruth candy bars orchestrated a remarkable publicity stunt. This involved dropping the candy bars from airplanes over various cities across the United States. This highly public spectacle was designed to generate excitement and significantly increase the popularity of both confectionery brands.
Impact and Complementary Promotions
The airborne drops were an effective way to create buzz and enhance brand recognition, capturing public attention through an unforgettable demonstration. In addition to this audacious aerial advertising, other promotional efforts were also employed. Notably, the Baby Ruth candy bar received further promotion through its appearance in the 1934 film Baby Take a Bow, which starred the iconic child actress Shirley Temple.
This combination of unconventional and traditional marketing tactics helped solidify Butterfinger and Baby Ruth's status as prominent American candies, showcasing how creative publicity can elevate a product's appeal.
