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Why did Showboat get rid of the casino?

Published in Casino Industry Trends 2 mins read

The Showboat casino was closed by its owner, Caesars Entertainment, as a strategic decision to reduce the number of casinos operating in Atlantic City, a market that was experiencing significant financial difficulties and plunging revenues.

The Strategic Decision Behind Showboat's Closure

Despite the Showboat casino itself being profitable, its closure in 2014 was part of a larger plan by Caesars Entertainment to consolidate operations and alleviate the oversaturation of the Atlantic City casino market. The aim was to strengthen the remaining properties by reducing overall competition in a struggling economic environment.

Key Reasons for the Closure:

  • Market Consolidation: Caesars Entertainment sought to decrease the total number of casinos in Atlantic City. This move was intended to help stabilize the market by distributing the available revenue among fewer establishments, potentially improving the profitability of their remaining properties.
  • Regional Economic Struggles: Atlantic City had been battling a severe downturn, marked by a sharp decline in gambling revenue. This broader economic challenge for the city prompted casino operators to re-evaluate their presence and strategies.
  • Proactive Business Move: Closing a profitable property might seem counterintuitive, but for Caesars, it was a proactive measure to adapt to a shrinking market and ensure the long-term viability of their other assets in the region. The Showboat had operated for 27 years before its closure.

This decision highlighted the intense pressures faced by the casino industry in Atlantic City during that period, necessitating drastic measures from major operators to navigate the challenging economic landscape.