Fabletics is worn by a wide array of individuals, significantly including a notable roster of celebrities who have collaborated with the brand on exclusive collections and served as ambassadors. These partnerships have been instrumental in showcasing the brand's activewear and expanding its appeal to diverse audiences.
Iconic Celebrity Collaborations
Fabletics has established a strong presence in the athleisure market through strategic alliances with prominent figures from the entertainment industry. These collaborations often involve co-designed collections that reflect the celebrity's personal style while embodying Fabletics' commitment to fashion-forward and functional activewear.
Here's a breakdown of some of the key celebrities who have worn and collaborated with Fabletics:
| Celebrity Name | Collaboration/Collection | Year(s) of Association |
|---|---|---|
| Kevin Hart | Fabletics Men, The Hart Collection | 2020 – 2022 |
| Madelaine Petsch | Madelaine Petsch x Fabletics | 2020 – 2021 |
| Liza Koshy | Liza Koshy for Fabletics | 2021 |
| Maddie Ziegler | Maddie Ziegler Collaboration | (Ongoing, listed among recent) |
| Vanessa Hudgens | Vanessa Hudgens x Fabletics | 2022 |
| Khloe Kardashian | The Khloe Kardashian Edit | 2023 |
Evolution of Fabletics Partnerships
Fabletics made a significant move into men's activewear with the launch of Fabletics Men in 2020, prominently featuring actor and comedian Kevin Hart. His influence continued through The Hart Collection, which ran from 2021 to 2022, emphasizing stylish and comfortable options for men's fitness and casual wear.
On the women's side, actresses Madelaine Petsch and Liza Koshy each brought their unique aesthetics to Fabletics with dedicated collaborations in 2020 and 2021, respectively. Dancer and media personality Maddie Ziegler also holds a notable association with the brand, contributing to its youthful and trend-conscious appeal.
More recently, actress and singer Vanessa Hudgens launched her collections with Fabletics in 2022, including a special Autumn 2022 line that resonated with her bohemian-chic style. In 2023, reality television star and entrepreneur Khloe Kardashian introduced The Khloe Kardashian Edit, offering her curated selection of activewear pieces, further expanding the brand's reach and fashion credibility.
Who Else Wears Fabletics?
Beyond these celebrated figures, Fabletics is designed for a broad consumer base seeking stylish, comfortable, and performance-oriented activewear. The brand's focus on inclusivity, offering a wide range of sizes and styles, caters to everyday individuals who prioritize both fitness and fashion in their wardrobe. Its direct-to-consumer, membership-based model makes it accessible to a diverse group of fitness enthusiasts and those who appreciate athleisure for daily wear.
