Rihanna sells the most makeup among the celebrities listed, with her brand Fenty Beauty generating significantly higher revenue than other celebrity-owned beauty businesses.
Rihanna's Fenty Beauty Leads the Market
Rihanna's Fenty Beauty stands out as the top performer in the celebrity-owned beauty industry, especially when focusing on makeup. The brand, launched in 2017, quickly gained immense popularity for its inclusive shade range and innovative products, solidifying its position as a major player in the cosmetics market.
The success of celebrity-owned beauty businesses is evident in their impressive revenue figures. Here's a look at some of the most successful ventures:
| Celebrity | Business(es) | Revenue ($US) |
|---|---|---|
| Rihanna | Fenty Beauty | $582,000,000.00 |
| Jessica Alba | The Honest Co. | $344,000,000.00 |
| Scarlett Johansson | The Outset | $153,000,000.00 |
| Lady Gaga | Haus Labs by Lady Gaga | $141,700,000.00 |
As the table illustrates, Fenty Beauty's revenue of $582 million far surpasses that of other listed celebrity brands. While other celebrities like Jessica Alba (The Honest Co.) and Scarlett Johansson (The Outset) also have successful beauty businesses, their primary focus is not solely on makeup. The Honest Co. offers a wider range of products, including baby and household items, and The Outset is a skincare brand. Lady Gaga's Haus Labs by Lady Gaga is a makeup brand, but its revenue is considerably lower than Fenty Beauty's.
This data highlights Rihanna's dominant position in the makeup segment of the celebrity beauty market.
