The Kellogg's frog mascot is Dig'em Frog, the iconic character associated with Honey Smacks cereal.
The History of Dig'em Frog
Dig'em Frog was introduced as the mascot for Kellogg's Smacks cereal in 1972. His arrival marked a change for the brand, as he replaced a previous mascot, an Indian Chief, who had appeared briefly in the early 1970s. Dig'em quickly became a beloved figure, helping to define the cereal's brand identity.
He continued his role as the face of the cereal even after it was rebranded as Honey Smacks in the early 1980s. In advertisements, Dig'em Frog was typically portrayed interacting with groups of children, enthusiastically encouraging them to enjoy the sweet, puffed wheat cereal. These ads often showed Dig'em and the kids sharing and eating the cereal together.
Key Facts About Dig'em Frog
| Feature | Detail |
|---|---|
| Mascot Name | Dig'em Frog |
| Associated Cereal | Honey Smacks (originally Sugar Smacks/Smacks) |
| Year Introduced | 1972 |
| Predecessor | An Indian Chief (briefly in the early 1970s) |
| Typical Ad Scene | Featured with groups of kids, sharing and eating the cereal |
Dig'em Frog's longevity as a mascot speaks to his effectiveness in connecting with audiences and representing the playful, sweet nature of Honey Smacks cereal. To learn more about the cereal and its history, you can visit the Honey Smacks Wikipedia page.
