The modern iteration of Ringling Brothers and Barnum & Bailey circus has notably moved away from featuring traditional clowns, particularly those characterized by full face makeup. This strategic decision is a direct response to audience feedback and a concerted effort to present a show that resonates as contemporary.
The company listened to its audience's evolving preferences and perceptions of what modern circus entertainment should embody. This led to a conscious reinvention of the show, which included phasing out the iconic, yet increasingly less favored, image of clowns in full theatrical makeup. The aim is to deliver an experience that feels fresh and relevant to today's audiences, aligning with current entertainment trends and tastes.
Key reasons for this shift include:
- Audience Preference: The decision was largely driven by what the audience communicated as their desires for a modern circus experience.
- Contemporary Appeal: Ringling Brothers sought to present a show that felt current and up-to-date, moving beyond elements perceived as outdated.
- Reinvention of Comedy: While traditional clowns are absent, the circus's comedic elements are reimagined through other forms of performance that align with their new contemporary vision.
By adapting its acts and presentation, Ringling Brothers aims to connect with a new generation of circus-goers who are looking for innovative and contemporary entertainment.
